Head of Marketing Operations

We're looking for an experienced and commercially minded Head of Marketing Operations to lead and develop the day-to-day marketing function. The Head of Marketing, based in Milton Keynes, will take ownership of the integrated marketing plan, ensuring campaigns are effectively coordinated across multiple channels to maximise lead generation, improve marketing performance, and deliver measurable commercial results. Working closely with senior stakeholders across the business and external partners, you'll continually optimise marketing activity, ensuring it aligns with wider business objectives and delivers an excellent return on investment. This is a full-time, permanent role that is fully office based in Milton Keynes. Head of Marketing Key Responsibilities: • Develop and manage the annual marketing strategy, budget and campaign plan to generate high-quality sales leads. • Oversee integrated marketing campaigns across digital and traditional channels. • Manage the email marketing programme, including customer communications and sales support templates. • Lead direct marketing initiatives and sector-specific campaigns. • Manage paid digital advertising, including PPC and agency relationships. • Oversee website performance, ensuring it remains an effective lead generation and campaign landing platform. • Monitor campaign performance using analytics tools, providing regular reporting and actionable insights. • Implement continuous testing and optimisation to improve campaign effectiveness. • Work collaboratively with brand, sales and technology teams to deliver consistent customer experiences. • Support the ongoing development of CRM and marketing systems. • Lead, coach and develop the marketing team to achieve outstanding results. Ideal Head of Marketing Operations Profile: • Significant experience within a B2B marketing environment (typically 15+ years). • Proven experience leading and developing marketing teams. • Strong commercial awareness with a focus on lead generation and business growth. • Experience managing integrated marketing campaigns across multiple channels. • Excellent stakeholder management skills, with the ability to influence at senior level. • Strong analytical skills with experience interpreting marketing data and performance metrics. Robert Half Ltd acts as an employment business for temporary positions and an employment agency for permanent positions. Robert Half is committed to diversity, equity and inclusion. Suitable candidates with equivalent qualifications and more or less experience can apply. Rates of pay and salary ranges are dependent upon your experience, qualifications and training. If you wish to apply, please read our Privacy Notice describing how we may process, disclose and store your personal data: