Head of Performance Marketing

Proximity Recruitment are searching for a talented Head of Marketing Operations (circa £100,000 + Bonus + Benefits) to join a thriving B2B business in Northamptonshire. The role is 5 days a week in the office, and the client is looking for a dynamic individual with strong performance & marketing operations experience in B2B lead generation. Responsibilities include: • Manage the marketing budget and marketing plan to generate high-quality sales leads for the business, targeting 50,000 a year. • Manage the email marketing programme. • Manage template emails for the sales team. • Manage the direct mail programme. • Manage sector marketing, advertising and associated exhibitions. • Manage digital advertising and PPC campaigns via an agency (70% of leads achieved through this channel). • Manage the effectiveness of the website and app as organic lead generation tools and landing page for campaigns. • Ensure campaigns are coordinated across channels and implement test and learn strategies. • Understand the performance of each channel and initiative to report on the effectiveness of the marketing function. Producing data as required using the analytics platform. • Work with the Head of Brand to produce content in line with the brand guidelines and tone of voice and to direct social media content. • Work with the Tech Team to evolve the CRM platform where necessary. This extremely innovative & entrepreneurial business is growing quickly & has several exciting product launches on the horizon. This key position will play an important role in this market-leading firm's growth journey, reporting to the CEO.