Lead Marketing Effectiveness Analyst

Lead Marketing Effectiveness Analyst London, Hybrid Salary up to £80,0000 This is a fantastic opportunity to take ownership of marketing effectiveness strategy within a highly data-driven environment. You will sit at the intersection of advanced analytics and commercial decision-making, helping to shape how marketing investment drives business performance. The Company They are a forward-thinking organisation with a strong focus on data and experimentation. With a global presence and a collaborative culture, they use advanced analytics and technology to solve complex marketing challenges. Their teams work closely with clients to connect data insights to tangible business outcomes. They are continuing to invest in their analytics capability, making this an exciting time to join. The Role • Lead the delivery of marketing mix modelling and broader marketing effectiveness projects from end to end • Work with advanced modelling techniques to evaluate channel performance and optimise budget allocation • Translate complex analytical outputs into clear, actionable insights for senior stakeholders • Partner with commercial and marketing teams to inform strategy and decision-making • Drive the use of advanced analytics and AI tools to improve modelling efficiency and insight generation • Contribute to the development of the organisation's marketing effectiveness capability and best practices • Support stakeholder engagement at a senior level, presenting insights and recommendations Your Skills and Experience • Strong commercial experience in marketing analytics, marketing mix modelling, or econometrics • Proficiency in Python and experience working with large-scale datasets • Understanding of modern attribution techniques and statistical modelling approaches • Experience using tools such as Meridian, Robyn, PyMC, or similar • Ability to communicate complex analytical concepts to non-technical audiences • Experience working with cloud platforms such as GCP is beneficial • A collaborative approach with the ability to influence stakeholders across teams How to Apply Please apply with your CV to learn more about this opportunity.