Marketing Analyst

Marketing AnalystSalary: Up to £50,000 Location: Swindon (3 days per week in office) We're looking for a commercially minded Marketing Analyst to join a growing digital and customer team. This role is focused on driving marketing performance through data-led insights, experimentation, audience analysis, and customer segmentation across both eCommerce and retail channels. You'll work closely with marketing and CRM teams to optimise acquisition, retention, and customer engagement strategies, helping shape smarter decision-making across paid media and lifecycle marketing activity. Key Responsibilities • Analyse marketing campaign performance across paid search, paid social, CRM, and other channels • Design and evaluate A/B and incrementality tests to improve campaign effectiveness • Build customer audiences and segmentation strategies to drive engagement and retention • Identify trends and opportunities within customer and transactional data • Support attribution and measurement approaches to improve marketing investment decisions • Partner with cross-functional teams to translate insights into actionable optimisation strategies About You • Strong SQL skills and experience using Python or R for analysis • Experience working with marketing, customer, or eCommerce datasets • Understanding of experimentation, statistical testing, and marketing measurement • Commercially minded with a strong analytical and problem-solving approach • Excellent communication skills with the ability to influence stakeholders Desirable Experience • Retail or eCommerce experience • Exposure to platforms such as GCP, Snowflake, or Databricks • Understanding of customer lifecycle, retention, and lifetime value metrics This is a great opportunity for someone who enjoys combining analytics, experimentation, and commercial thinking to drive measurable business growth. Find out more and apply via the link below.