Marketing Executive

Events Marketing Coordinator • Annual Salary: £ FTE • Location: Ceity of London • Job Type: Part-time (24 hours per week, primarily Tuesday to Thursday, office-based with occasional flexibility required) My client is a prestigious venue and they are looking to recruit an Events Marketing Coordinator. This role supports the Head of Events and Catering to drive a profitable events business through strategic marketing activities. You will be instrumental in promoting the venue and developing new business, focusing on both peak and off-peak periods to achieve financial targets. Day-to-day of the role: • Optimise the hire of the venue for various events, focusing on driving more profitable commercial business during peak periods. • Develop and execute new business and marketing opportunities within the allocated budget. • Manage the production and distribution of marketing materials, including digital and print content, to potential clients through various channels such as venue finding websites, mailshots, newsletters, and press releases. • Create and manage ad campaigns through Google AdWords and other pay-per-click marketing campaigns to promote the venue effectively. • Assist in budgeting and reviews with the Head of Events and Catering to ensure financial targets are met. • Maintain and develop the venue's CRM system to record marketing-related information, using this data to analyse and strategically drive sales. • Organise and attend events such as open evenings and trade shows to showcase the venue and develop corporate business. • Analyse enquiry and turn-down statistics to tailor marketing activities as needed. • Follow up on client feedback to enhance marketing strategies. • Collaborate closely with the events and catering team to ensure clients have the best possible event experience Required Skills & Qualifications: • Proven sales and marketing experience, including familiarity with venue finding websites, creating mailshots, and managing pay-per-click campaigns like Google AdWords. • Strong computer literacy, including experience using CRM systems. • Experience in sales and marketing within the events industry is essential. • Event planning experience and an understanding of catering and operations are desirable. • High commercial awareness with excellent accuracy, attention to detail, and organisational skills. • Excellent communication skills, both verbal and written. • Ability to work effectively within a small team, proactive, and customer-focused. Benefits: • Competitive salary and performance-related incentives. • Opportunity to work in a prestigious, historic venue with a rich history. • Supportive team environment. • Professional development opportunities. To apply for the Events Marketing Coordinator position, please submit your CV and a cover letter detailing your relevant experience and why you are interested in this role.