Marketing Manager

Role: Marketing Manager Location: London / Hybrid Salary: £50,000 - £60,000 DOE + Benefits Help shape the next phase of growth for an ambitious alternative finance provider. Already well established within the broker market, we're now investing in a brand-new direct-to-market strategy and are looking for an experienced Growth Marketing Manager to lead the way. Reporting directly to the Chief Commercial Officer, you'll take ownership of the marketing function, driving customer acquisition, supporting the sales team and developing campaigns that deliver measurable commercial results. This is an excellent opportunity for a commercially minded marketer who enjoys building new strategies, has a passion for data-driven marketing and wants the autonomy to make a real impact. What you'll be doing • Develop and deliver a new direct-to-market customer acquisition strategy alongside the existing broker channel. • Plan and execute integrated marketing campaigns across digital, email, content, social media and events. • Support the sales team with lead generation campaigns and marketing collateral. • Manage the company website, CRM and external marketing agencies. • Build relationships with industry partners, suppliers and marketing providers. • Own the marketing budget and produce regular ROI and campaign performance reports for the senior leadership team. • Continuously improve brand awareness, customer engagement and lead generation across all channels. About you We're looking for someone who can hit the ground running and enjoys working in a fast-paced, growing business. You'll ideally have: • Experience developing or growing a direct-to-market customer acquisition channel. • A strong B2B marketing background, ideally within financial services, fintech or another regulated industry. • Experience reporting campaign performance, lead generation and ROI to senior stakeholders. • Hands-on experience across digital marketing, CRM, content, events and website management. • Experience using Salesforce or similar CRM platforms. • Excellent communication skills with a commercially focused mindset. What's in it for you? • £50,000 - £60,000 salary depending on experience. • Flexible hybrid working, with remote working considered for the right person. • Direct exposure to the CCO and senior leadership team. • Full ownership of the marketing function and budget. • The opportunity to build and shape a new direct-to-market strategy from the ground up. • Freedom to recommend new marketing tools, systems and ideas. • Join a growing, ambitious business where your work will have a genuine impact. If you're a commercially driven Marketing Manager looking for the opportunity to own a marketing function and play a key role in a company's growth journey, we'd love to hear from you.