Marketing Officer

DUTIES AND RESPONSIBILITIES Support the Programme Manager in implementing a marketing strategy for the PET-CT Academy, using a range of channels including social media Adopt and apply a range of creative marketing opportunities to ensure that appropriate markets are actively targeted Work with the Programme Manager to set targets and measure performance against targets in relation to user access and uptake Implement, manage and review the marketing and communications plan on a day-to-day basis, ensuring accurate and consistent delivery of communication messages and activities within agreed timescales. Adjusts marketing campaigns and strategies as needed in response to collected data and other feedback Develop and plan a range of promotional events. Be present at events to coordinate all activities and be the main point of contact Analyse surveys, polls, and other market research, to inform current and future plans, to ensure education activity continues to be delivered to a high standard and identify patterns and trends to look for patterns and trends Monitor registration rates for the programme of events and measure that the targets are being met, report to the team and suggest necessary action Adopt and apply a range of creative marketing opportunities to ensure that appropriate markets are actively targeted With the Programme Manager to set targets and measure performance against targets in relation to user access and uptake Effectively plan and create high-quality social media content, campaigns and events across multiple channels that align with PET-CT Academy brand guidelines and strategic plans Finance Raise purchase order requisitions, invoice external organisations, process personal payments, ensuring that processes comply with the Trusts Standing Financial Instructions Comply with Trust Standing Financial Instructions Oversee social media marketing budgetary spending Work closely with service leads and marketing champions within the CICE to ensure marketing activity is integrated effectively Attend marketing related meetings, updating key internal stakeholders on upcoming activities and supporting teams to deliver key KPIs Maintain and act as a guardian for the PET-CT Academy brand ensuring that all marketing materials produced are to a consistent and high standard and meet guidelines Manage and respond to all marketing enquiries and requests for information from internal staff, stakeholders, the media and other organisations Ensure that all PET-CT Academy photography and videography meet the brand guidelines and the required consent from those featured Develop and plan a range of promotional events Update PET-CT Academy webpages on a continual basis, ensuring all information is engaging, up to date and meets branding and accessibility guidelines Work creatively with the Academys learning designer to ensure effective design and marketing concepts are utilised in the promotion of educational materials Design and oversee the production of posters, flyers, agendas, mailshots, and delegate materials in conjunction with the team administrator and learning designer Analyse and monitor the CRM database, ensuring that data collected meets governance requirements, PET-CT Academy data standards and can meet business requirements, suggesting improvements in data collection/product targeting General Provide ad hoc support to other members of the team during periods of absence and periods of fluctuating activity. To undertake any other duties commensurate with the grade of the post Maintain excellent contacts and relationships with a wide range of internal and external stakeholders Work flexibly to support the development of activity within the PET-CT Academy Supervise other administrative staff to ensure all PET-CT Academy activity is well attended, coordinated, and evaluated Ensure General Data Protection Regulation (GDPR) is adhered to through all activity. Job description Job responsibilities DUTIES AND RESPONSIBILITIES Support the Programme Manager in implementing a marketing strategy for the PET-CT Academy, using a range of channels including social media Adopt and apply a range of creative marketing opportunities to ensure that appropriate markets are actively targeted Work with the Programme Manager to set targets and measure performance against targets in relation to user access and uptake Implement, manage and review the marketing and communications plan on a day-to-day basis, ensuring accurate and consistent delivery of communication messages and activities within agreed timescales. Adjusts marketing campaigns and strategies as needed in response to collected data and other feedback Develop and plan a range of promotional events. Be present at events to coordinate all activities and be the main point of contact Analyse surveys, polls, and other market research, to inform current and future plans, to ensure education activity continues to be delivered to a high standard and identify patterns and trends to look for patterns and trends Monitor registration rates for the programme of events and measure that the targets are being met, report to the team and suggest necessary action Adopt and apply a range of creative marketing opportunities to ensure that appropriate markets are actively targeted With the Programme Manager to set targets and measure performance against targets in relation to user access and uptake Effectively plan and create high-quality social media content, campaigns and events across multiple channels that align with PET-CT Academy brand guidelines and strategic plans Finance Raise purchase order requisitions, invoice external organisations, process personal payments, ensuring that processes comply with the Trusts Standing Financial Instructions Comply with Trust Standing Financial Instructions Oversee social media marketing budgetary spending Work closely with service leads and marketing champions within the CICE to ensure marketing activity is integrated effectively Attend marketing related meetings, updating key internal stakeholders on upcoming activities and supporting teams to deliver key KPIs Maintain and act as a guardian for the PET-CT Academy brand ensuring that all marketing materials produced are to a consistent and high standard and meet guidelines Manage and respond to all marketing enquiries and requests for information from internal staff, stakeholders, the media and other organisations Ensure that all PET-CT Academy photography and videography meet the brand guidelines and the required consent from those featured Develop and plan a range of promotional events Update PET-CT Academy webpages on a continual basis, ensuring all information is engaging, up to date and meets branding and accessibility guidelines Work creatively with the Academys learning designer to ensure effective design and marketing concepts are utilised in the promotion of educational materials Design and oversee the production of posters, flyers, agendas, mailshots, and delegate materials in conjunction with the team administrator and learning designer Analyse and monitor the CRM database, ensuring that data collected meets governance requirements, PET-CT Academy data standards and can meet business requirements, suggesting improvements in data collection/product targeting General Provide ad hoc support to other members of the team during periods of absence and periods of fluctuating activity. To undertake any other duties commensurate with the grade of the post Maintain excellent contacts and relationships with a wide range of internal and external stakeholders Work flexibly to support the development of activity within the PET-CT Academy Supervise other administrative staff to ensure all PET-CT Academy activity is well attended, coordinated, and evaluated Ensure General Data Protection Regulation (GDPR) is adhered to through all activity.