Performance Marketing Executive

About Us AIMS Accountants for Business is one of the UK’s largest networks of independent accountancy practices, supporting SMEs across the country. We combine the strength of a national brand with local expertise, delivering marketing, systems, and support that help our franchisees grow sustainable, profitable businesses. Marketing sits at the heart of what we do — driving lead generation, visibility, and growth across almost 200 locations nationwide. The Role We are seeking a Performance Marketing Executive to take ownership of our marketing activity across both national campaigns and local franchise growth. This is a varied, hands-on role where you will be responsible for managing and optimising performance across multiple channels, working closely with both Head Office and individual franchisees. You will play a key role in ensuring our marketing is data-driven, scalable, and delivering measurable results across the entire AIMS network. Key Responsibilities • Manage and optimise Google Ads (PPC), SEO and paid social campaigns • Drive lead generation performance across the AIMS network • Analyse campaign performance and report on key metrics (ROI, CPL, conversions) • Support and advise franchisees on local marketing strategy and activity • Deliver targeted campaigns at both national and local level • Monitor and optimise the AIMS website and digital presence • Ensure all marketing activity aligns with brand guidelines and messaging • Work across a range of channels including email, social media, and digital campaigns • Identify opportunities for growth and continuous improvement Skills & Experience Required • Proven experience in a performance marketing or digital marketing role • Strong knowledge of: • Google Ads (PPC) • SEO • Campaign tracking and analytics tools • Experience managing multiple campaigns and stakeholders simultaneously • Strong analytical skills with a data-driven mindset • Excellent communication skills, with the ability to support non-marketing stakeholders • Highly organised and proactive approach to workload Desirable: • Experience working within a franchise or multi-location business model • Familiarity with CRM systems and lead tracking • Experience across both B2B marketing and local marketing campaigns What We Offer • Competitive salary • Head Office in Ashford • Opportunity to work across a national brand with local impact • A varied role with real ownership and autonomy • Ongoing development and progression opportunities Why Join AIMS? This is a unique opportunity to step into a role where you will: • Influence marketing strategy at a national level • Work directly with business owners • See the tangible impact of your work on lead generation and growth If you're looking for a role where you can combine strategy, execution, and real commercial impact, this is it.