Performance Marketing Specialist

CRM Marketing Specialist – Drive Customer Growth Across Europe Our client, a globally recognised digital payments and technology organisation, is transforming how millions of consumers interact with financial services. As they continue to expand across European markets, they are looking for a CRM Marketing Specialist to help shape and optimise customer experiences throughout the entire lifecycle. Why This Opportunity? This is your chance to work on sophisticated customer engagement programmes that reach millions of users across Europe. You'll play a key role in designing and optimising automated customer journeys that drive adoption, retention, loyalty, and long-term growth. You'll gain exposure to cutting-edge lifecycle marketing strategies, customer journey orchestration, loyalty programmes, referral initiatives, and next-best-action personalisation. What You'll Be Doing Develop and optimise always-on customer engagement campaigns across email, app, web, and onsite channels. Create personalised customer journeys that drive engagement, product adoption, retention, and loyalty. Segment audiences and utilise customer insights to deliver highly relevant communications. Analyse campaign performance and customer behaviour to identify opportunities for optimisation. Collaborate with Product Marketing, Analytics, Operations, Finance, and Legal teams to deliver seamless customer experiences. Support the development of rewards, loyalty, referral, and incentive programmes. Use testing and experimentation to continuously improve campaign performance and customer outcomes. What We're Looking For 3-5 years' experience in CRM, Lifecycle Marketing, Customer Engagement, Retention Marketing, or a related field. Strong analytical skills with the ability to translate data into actionable insights. Experience building and managing customer lifecycle journeys and automated campaigns. A strategic mindset with strong problem-solving abilities. Excellent stakeholder management and cross-functional collaboration skills. Strong understanding of customer behaviour and what drives engagement. Undergraduate degree or equivalent experience. What's In It For You? Work for a market-leading global technology business. Influence customer growth strategies across multiple European markets. Gain exposure to large-scale CRM programmes and sophisticated marketing technology. Collaborate with high-performing international teams. Develop expertise in customer lifecycle management, loyalty, rewards, referrals, and personalisation. Play a key role in shaping customer experiences that impact millions of users. If you're excited by customer growth, data-driven marketing, and creating engaging customer experiences at scale, please apply for further details.