PR & Social Executive

We're looking for a tenacious and passionate Exec who lives and breathes social and content marketing. Relationship-building will come naturally to you; you know how to connect with journalists, influencers, and partners. You'll have an eye for pixel-perfect content, a strong social presence and a talent for story-telling. Premium retail is your playground, and bringing brand stories to life is what you do best. You thrive in fast-paced environments where development and opportunity are endless. What you’ll learn: You'll learn how to harness cutting-edge AI and creator platforms. You’ll work smarter, move faster and drive brand impact like never before. What You'll Do • Pitch journalists and editors weekly, combining reactive opportunities with proactive stories incl. product launches and brand campaigns. • Build and maintain a high-quality media database across national, lifestyle, parenting, gifting and trade publications. • Manage and schedule content across social and digital media • Source, curate and organise UGC using platforms such as Upfluence and other creator tools. • Identify, research and reach out retail and content partners to develop new opportunities and relationships. • Use AI to improve planning and outreach opportunities. • Coordinate gifting, product loans and expert commentary for media features. • Track coverage, creator activity, and campaign performance, reporting to the Head of Strategy & CEO. • Continuously look for new ways to increase brand awareness, social engagement, and media coverage. Skills: • 2–3 years' in PR, communications, social media, content marketing or a similar role. • Copywriting — with a warm tone, specific, human and never corporate. • Organised - proactive, resourceful, and passionate • Confident reaching out to journalists, creators, retailers and partners. • A fast learner - new platforms, tools and technologies await • Interested in heritage brands, family, parenting, gifting or sustainability stories. • Comfortable in a small team where you'll have real ownership and impact What Success Looks Like in Year One • Regular national, lifestyle and parenting press coverage. • Consistent, high-quality social publishing across key channels. • A growing network of engaged creators, partners and journalists. • New partnership opportunities to drive customer acquisition. • Increased awareness through earned media, creator activity and social content. • A strong social and content presence