Product Marketing Manager (B2B Data Tech)

Product Marketing Manager - Circa £75K plus BonusLondon OR Manchester (hybrid 3 days in office) We're partnering with an innovative data insights and developer solutions business looking for a Senior Product Marketing Manager to lead product marketing strategy and execution for a growing portfolio of B2B data products. This is an exciting opportunity to shape go-to-market strategy, build market awareness, generate demand, and help position innovative data and developer solutions in a fast-paced, high-growth environment. Working cross-functionally with product, sales, commercial and marketing teams, you'll own end-to-end product marketing initiatives that drive customer acquisition and business growth. Key Responsibilities • Develop and execute product marketing and go-to-market strategies. • Create compelling messaging, positioning and content across digital channels. • Drive demand generation through campaigns, landing pages, thought leadership and social media. • Produce customer-focused content including case studies, blogs, white papers, webinars and sales enablement materials. • Identify speaking opportunities, events and partnerships to increase market visibility. • Monitor market trends and competitor activity to inform strategy. • Measure campaign performance and optimise for lead generation and commercial impact. About YouYou'll bring: • Significant B2B product marketing experience (5-8 years), ideally within data, analytics, SaaS or developer-focused technology. • Strong knowledge of data insights products and emerging technology markets. • Excellent content creation, storytelling and communication skills. • Experience with CRM and marketing platforms (e.g. Salesforce). • A hands-on, entrepreneurial mindset with experience launching products in fast-moving, ambiguous environments. • Strong stakeholder management skills and the ability to influence across technical and commercial teams. *Rates depend on experience and client requirements