Regional Account Manager

Regional Account Manager Location: West Midlands Salary: Competitive + Bonus + Company Car/Car Allowance + Benefits Yolk Recruitment is supporting a leading UK FMCG manufacturer in the search for an experienced Regional Account Manager to cover the West Midlands. This is an excellent opportunity for a commercially driven field sales professional with experience within the drinks, FMCG or hospitality sectors. You'll be responsible for developing existing customer relationships, winning new business, and driving brand growth across pubs, bars, hospitality venues and regional wholesale partners throughout your territory. If you're passionate about building long-term customer relationships, enjoy being out in the field, and thrive in a target-driven commercial environment, we'd love to hear from you. What you'll be doing As Regional Account Manager, you'll take ownership of a defined territory, working closely with customers, wholesale partners and internal sales teams to maximise sales performance and increase brand visibility. Key responsibilities include: • Developing strong relationships with regional wholesalers, distributors and On Trade customers. • Identifying and securing new business opportunities across pubs, bars, restaurants and hospitality venues. • Managing a portfolio of existing regional accounts while protecting and growing market share. • Delivering against sales, revenue and profitability targets. • Working collaboratively with National Account Managers and wider commercial teams to execute regional sales strategies. • Increasing product distribution, visibility and brand presence within customer outlets. • Ensuring promotional materials, point of sale equipment and branded assets are effectively utilised. • Maintaining accurate customer records and activity through the CRM system. • Following up sales leads and converting new opportunities into long-term customers. • Providing excellent product knowledge and commercial support to customers. • Planning and managing an effective territory journey plan to maximise customer coverage. What we're looking for We're looking for a motivated sales professional who enjoys building relationships and identifying commercial opportunities. You'll ideally have: • Previous field sales experience within drinks, FMCG, hospitality or a similar sector. • Strong knowledge of the UK On Trade market. • Experience working with wholesalers, distributors or route-to-market partners. • A proven track record of achieving sales targets and developing customer accounts. • Excellent relationship-building and negotiation skills. • Strong commercial awareness with the ability to spot growth opportunities. • Confidence using CRM systems and Microsoft Office. • Excellent communication and organisational skills. • The ability to work independently while contributing to a wider sales team. • A full UK Driving Licence. • The flexibility to travel across your designated region. What's in it for you? • Competitive salary • Performance-related bonus • Company car or car allowance • Pension scheme • Employee benefits package • Ongoing training and career development • Opportunity to join an established and well-respected UK manufacturing business with a portfolio of recognised brands