Retail In-Store Marketing Manager

Retail In-Store Marketing Manager Location: West Midlands Hybrid: 3 days a week on-site, 2 days from home Salary: £40,000 - £45,000 Job Purpose Lead the planning and execution of In Store campaigns and point of sale across a multi-site retail estate. Responsible for delivering engaging and commercially effective point of sale that drives customer spend and customer engagement. Key Accountabilities In Store Campaign Planning & Execution - Develop and deliver in store marketing campaigns aligned to business objectives, seasonal opportunities, and category priorities. - Manage end-to-end point of sale delivery from briefing and creative development through to implementation and post-campaign evaluation. - Collaborate with internal teams and external partners to create impactful point-of-sale materials. - Ensure all activity aligns with the wider marketing strategy and brand objectives. Retail Marketing & Promotions - Plan and deliver retail marketing initiatives that support commercial performance and customer engagement on time and to budget. - Coordinate campaign execution across merchandising, signage, promotional materials, and retail communications. - Partner with commercial, category, and operational teams to support key trading periods, promotions, and product launches. - Develop customer-focused activation initiatives, including experiential marketing, sampling programmes, and loyalty campaigns. - Identify potential process improvements across the point of sale process, including but not limited to planning schedules, elements and material selection and the instore communication process. Performance & Insights - Evaluate campaign performance using sales data, customer engagement metrics, and operational KPIs to understand what drives success. - Monitor market trends, competitor activity, and emerging opportunities to drive continuous improvement. Stakeholder Management - Work collaboratively with cross-functional teams to ensure campaigns are commercially effective and operationally deliverable. - Manage relationships with agencies, suppliers, and creative partners to ensure high-quality execution and value. Knowledge, Skills & Experience - Retail and Point of sale experience. - Strong understanding of customer behaviour and retail marketing principles. - Excellent project management and stakeholder engagement skills. - Strong creative judgement and attention to detail. - Experience managing external suppliers and agencies. - Ability to interpret performance data and translate insights into action. - High proficiency in Microsoft Office applications. - Strong communication and presentation skills.