Sales and Marketing Manager

Our client, a leading packaging solutions provider based in Kimbolton, Cambridgeshire, is seeking an experienced Sales & Marketing Manager to lead and align both their sales and marketing functions. This is a pivotal leadership role responsible for driving revenue and margin growth, strengthening market presence, and ensuring a cohesive, insight-led commercial strategy across the business. The successful candidate will oversee the full sales operation, alongside developing and executing the company’s marketing strategy. This role offers a unique opportunity to shape the commercial direction of the business at an exciting stage of growth. Key responsibilities Sales Leadership & Strategy • Lead, manage, and develop the entire sales function, including Field Sales, Internal Account Management, and Business Development teams • Set and deliver sales targets, forecasts, and budgets aligned with overall business objectives • Report sales KPIs, optimisations, insights, and performance metrics to the leadership team • Develop and implement a clear sales strategy to drive new business acquisition and account growth • Monitor sales performance metrics and provide regular reporting, insights, and improvement plans to the leadership team • Coach and mentor the sales team to improve performance, capability, and engagement • Identify new market opportunities, sectors, and routes to market • Work closely with key customers to strengthen relationships and maximise long-term value • Ensure effective pipeline management and CRM utilisation across all sales teams Marketing Strategy & Execution • Develop and execute a results-orientated multi-channel marketing strategy aligned with business goals • Report marketing KPIs, optimisations, insights, and performance metrics to the leadership team • Collaborate with key stakeholders across the business to develop new propositions and enhance existing ones • Lead a new website implementation project • Drive new product launches • Shape the company brand narrative and ensure consistent messaging, with a focus on sustainability, innovation, and customer care • Digital & Campaign Management • Website & SEO: Maintain and update website, lead SEO & AdWords strategies, and analyse performance metrics • Social media & email marketing: Build and manage targeted campaigns end-to-end and analyse performance • Content creation: Plan and produce high-quality written content across platforms • Regularly test and optimise campaigns to reduce CPC and CPL, and improve ROI Sales & Marketing Alignment • Ensure strong alignment between sales and marketing to maximise lead generation and conversion • Develop lead generation strategies that support the sales pipeline • Implement processes for lead tracking, nurturing, and conversion through CRM • Conduct market, customer, and competitor research to identify trends and opportunities Systems & Reporting • CRM management and optimisation across both sales and marketing functions • Develop dashboards and reporting frameworks to track performance across all commercial activities • Manage external agencies and third-party suppliers effectively and within budget Requirements • Proven experience in a senior sales and/or marketing leadership role • Strong track record of managing and developing high-performing sales teams • Experience in both strategic planning and hands-on execution across sales and marketing • Strong understanding of digital marketing channels (SEO, PPC, social, email) • Proven success in B2B product sales and marketing environments • Commercially driven with strong analytical and data interpretation skills • Excellent leadership, communication, and stakeholder management skills • Experience with CRM systems (HubSpot or similar) and sales/marketing tools • Highly organised with strong project management capability • Able to work effectively independently and as part of a leadership team • Experience in packaging or related industries is desirable but not essential • Strong IT proficiency, including Microsoft Office and commercial systems Benefits • Salary of between £60,000 and £65,000 DOE (OTE £80,000) • 25 days holiday + bank holidays • Employee assistance programme • Full time, permanent • Monday to Friday, 8.30am to 5pm (please note that this is an onsite position) IND25