Senior CRM Analyst (Marketing Measurement)

Up to £55,000 + bonus Cheadle (Near Manchester) - Hybrid (typically 1 day per week) I'm hiring a Senior CRM Analyst to join a well-known UK retail business, helping to strengthen how they measure and optimise marketing performance. This is a core hire for the team, focused on building and embedding best-practice campaign measurement across CRM. The roleYou'll sit within the CRM analytics team, working across marketing, product, and commercial teams to: • Define how campaigns should be measured • Improve understanding of incremental uplift and ROI • Upskill the wider team on measurement methodologies This is less about building dashboards - and more about thinking critically about what "good" looks like in marketing performance. What you'll be doing • Own and develop CRM campaign measurement frameworks • Evaluate performance across channels (email, app, vouchers, direct mail) • Design and implement test & control methodologies to measure incremental impact • Analyse campaign performance and translate results into clear recommendations • Work closely with stakeholders to define success metrics and improve targeting • Coach and support other analysts on measurement best practice • Help move the team towards commercially focused performance reporting (e.g. profit contribution) What you bringMust-haves • Strong SQL skills (your primary tool) • Experience in CRM / marketing / campaign analytics • Strong understanding of campaign measurement methodologies • test vs control • incremental uplift • channel performance • Experience working with B2C customer data at scale • Strong stakeholder skills - able to explain insights clearly and influence decisions Strongly preferred • Retail or high-frequency customer environment • Experience across multiple CRM channels (email, app, direct mail, etc.) • Exposure to CRM platforms (e.g. Salesforce Marketing Cloud) Not the right fit if: • You're primarily a BI / dashboard-focused analyst • You've only worked in B2B environments • You lack experience in campaign measurement and experimentation What they're looking for • 3-7 years' experience • Someone ready to step into a senior analytical role • A commercial thinker - focused on impact, not just reporting • Comfortable working across teams and influencing ways of working • Someone who can work in ambiguity and challenge how things are measured The team • 3 CRM Analytics Managers + wider analyst team • This role will be the go-to specialist for measurement • Focus initially on improving measurement frameworks, then broader project work Why this role • Genuine ownership of a key capability gap (marketing measurement) • High visibility across marketing and commercial teams • Opportunity to shape how campaign success is defined and measured • Strong, collaborative team culture (very people-focused business) • Flexible working (typically 1 day per week in office) Package • Salary up to £55,000 • Bonus up to 15% • Hybrid working + strong culture and benefits Interview process • Stage 1: experience + approach discussion • Stage 2: SQL & scenario-based discussion (no heavy coding test) If you're a CRM / marketing analyst who enjoys thinking about how to measure impact properly - not just reporting results - this is a great opportunity to step into a more strategic role.