Senior CRM Manager

Senior CRM Manager £55,000 - £75,000 Livingston, Scotland or London (2 days a week on-site) An exciting opportunity has arisen for a Senior CRM & Loyalty Manager to lead customer engagement, loyalty strategy, and lifecycle marketing for a well-established consumer brand. This is a high-impact leadership role where you will shape CRM strategy, drive customer retention, and influence the future direction of loyalty and personalisation initiatives. You will also have the opportunity to lead a small team while working closely with stakeholders across marketing, technology, analytics, and digital functions. THE COMPANY They are a highly recognised omnichannel consumer business with a strong customer focus and a significant investment in digital transformation. Operating across both physical and online channels, they are committed to delivering exceptional customer experiences through data-driven marketing and technology. Their CRM function plays a central role in customer growth, retention, and loyalty, making this a visible and commercially important position. As they continue to evolve their customer engagement capabilities, they are investing heavily in personalisation, automation, and CRM innovation. THE ROLE As a Senior CRM Analyst you will own and shape the CRM and loyalty strategy for a leading omnichannel consumer brand, driving customer engagement, retention, personalisation, and CRM transformation in a high-impact leadership role. Specifically, you can expect to be involved in the following: • Own and develop the loyalty programme strategy, driving customer engagement and retention • Define and execute CRM and loyalty initiatives in partnership with senior leadership • Lead customer lifecycle marketing programmes and automated customer journeys • Deliver CRM activity across email, web, mobile, and in-store touchpoints • Analyse campaign performance and customer behaviour to provide actionable recommendations • Drive CRM transformation projects from requirements gathering through to implementation • Collaborate with analytics, technology, ecommerce, and marketing teams to improve customer experiences • Lead, mentor, and develop a small CRM team SKILLS AND EXPERIENCE The successful Senior CRM Manager will have the following skills and experience: • Strong commercial experience in CRM, customer lifecycle marketing, and loyalty strategy • Experience working within retail, ecommerce, consumer, or customer-focused environments • Hands-on experience with CRM platforms and marketing automation technologies • Strong knowledge of Salesforce Marketing Cloud or similar CRM technologies • Proven experience owning or significantly contributing to loyalty programme development • Excellent stakeholder management and cross-functional collaboration skills • Strong analytical mindset with the ability to translate insight into business action BENEFITS The successful Senior CRM Manager will receive the following benefits: • Salary between £55,000 - £75,000 - depending on experience HOW TO APPLY Please register your interest by sending your resume to Majid Latif via the Apply link on this page.