CRO Analyst

Job Title: Junior CRO Analyst Location: Livingston, Scotland (Hybrid - 2 days in office per week) Department: Digital Reports To: Senior CRO Analyst Employment Type: Full-time About the Role: We’re looking for a data-driven and detail-oriented Junior Conversion Rate Optimisation (CRO) Analyst to join our digital team. You’ll play a key role in using data to identify conversion opportunities across our digital platforms to support the planning, executing and analysis of A/B tests, and providing actionable insights using tools such as Google Analytics 4 (GA4) and ContentSquare. This role is ideal for someone who thrives at the intersection of data, user experience, and experimentation — someone who can translate user behaviour insights into optimisation strategies that enhance engagement and drive measurable business results. As this is a junior role, you do not need to have previous experience in a similar role. A training package will be provided to upskill you in all areas of the job and you’ll learn from other skilled, experienced analysts. If you’re data-driven looking for an opportunity to work within an exciting ecommerce team, this could be the role for you! Key Responsibilities: • Use analytical and behavioural tools alongside customer feedback to monitor performance of schuh’s digital touchpoints to understand user behaviour, and identify optimisation opportunities in the customer journey • Create test hypotheses based on qualitative and quantitative data, working closely with UX, design, and IT teams to bring experiments to life • Present findings and recommendations to stakeholders, translating data into clear, actionable insights • Maintain documentation of experiments, learnings, and testing frameworks Requirements: • Strong interest in data, analytics, and improving online customer experiences • Naturally curious and eager to learn, with a proactive approach to developing new skills • Comfortable working with numbers and drawing insights from data (e.g. Excel, Google Sheets, or similar) • Basic understanding of ecommerce or digital marketing concepts (e.g. customer journeys, conversion funnels) • Good problem-solving skills with the ability to think critically and ask insightful questions • Clear communication skills, with the ability to explain ideas and findings in a simple, structured way About the perks/benefits • Up to 40% product discount for you and your loved ones • Up to 28 days holiday (including bank holidays) • PLUS your birthday off to celebrate you • Flexible working hours and hybrid working options • Perk platform for hundreds of discounts • Manage, save and access your wages as you earn them to get paid your way • Employee assistance programme to support your wellbeing through resources, helplines and Virtual GP services • A pension scheme to help you save for the future • Development and progression opportunities across stores and Head Office A paid volunteering day and opportunities to be a part of our company Purpose Groups About schuh At schuh we are the ‘Same but different’. By embracing diversity and promoting inclusivity, we aim to empower our people to be fiercely and unapologetically themselves. This means you will support our commitment to diversity, equality and inclusion, and ensure that colleagues and customers from all backgrounds, beliefs and communities are treated fairly. We are committed to providing reasonable adjustments to support disabilities or health conditions. Please let our talent team know of any adjustments needed during the hiring process. Our Talent Acquisition Team will work as quickly as possible to review your application. In the meantime, if you have any questions or would like any additional information at all, please contact #INDHP