Senior Marketing Analyst

I'm hiring a Senior Marketing Analyst to join a growing customer insights team within a well-established UK business that's rapidly scaling its data and analytics capability. This is a core role in the team, focused on unlocking value from customer data to drive smarter CRM, campaign targeting, and retention strategies. Up to £60,000 Near Blackburn / Preston - Hybrid (2 days per week onsite) The companyA large and growing UK network of independent businesses, supporting over 500+ locations across the UK and Ireland. They've built a strong reputation in their sector and are now investing heavily in customer insight, CRM, and analytics to better understand and engage their customer base at scale. The roleYou'll sit within a growing Customer Insight team, working closely with marketing, operations, and product teams to: • Understand customer behaviour • Improve campaign targeting • Drive retention and lifecycle engagement • Turn data into actionable business insight This team already has strong CRM and operational capability - but needs a dedicated analyst to own the data, insight, and performance side. What you'll be doing • Analyse customer and transactional data to identify behavioural trends and opportunities • Build and optimise CRM campaign targeting and segmentation • Support key initiatives like customer reactivation and recall campaigns • Conduct pre- and post-campaign analysis to measure performance and ROI • Develop dashboards and reporting around retention, churn, and customer value • Work with stakeholders to understand business needs and deliver insight • Translate data into clear, actionable recommendations for non-technical audiences What you bringMust-haves • Strong SQL skills • Experience in CRM / campaign / marketing analytics • Experience analysing campaign performance and customer behaviour • Comfortable working with customer segmentation and lifecycle data • Strong communication skills - able to present insights clearly • Experience working with stakeholders across different teams Nice to have • Experience with Python or similar tools • Experience with dashboards (Power BI / Tableau or similar) • Experience with survey or customer satisfaction data • Background in retail, healthcare, or service-led environments What they're looking for • 3-5 years' experience in marketing or CRM analytics • A strong mid-level analyst who can work independently • Someone who enjoys working with real business problems, not just reporting • Comfortable working in a growing environment with opportunity to shape things Why this role • Be the go-to analyst in a growing customer insight team • Own end-to-end work across targeting, analysis, and insight • Work on impactful projects (e.g. customer reactivation, lifecycle strategy) • Join a business with a large dataset that's currently under-utilised • Hybrid working with flexibility (2 days onsite) Location • Based near Blackburn / Preston • 2 days per week onsite (previously 3, now flexed) • Likely need to drive - commutable from across the North West Interview process • Initial chat with Hiring Manager • SQL assessment + final presentation