Social Commerce Manager

My client, a fast-growing direct-to-consumer health and wellness brand is on a mission to help consumers make smarter choices through innovative nutrition products. With a strong ecommerce presence and ambitious growth plans, the business is investing heavily in digital channels, customer acquisition, and creator-led commerce. As social shopping continues to reshape the consumer landscape, we're looking for a Social Commerce Manager to play a key role in building and scaling one of their most exciting growth channels. Social Commerce Manager North West England (Hybrid: 4 days office, 1 day WFH) Ready to Scale a High-Growth Social Commerce Channel? We're looking for a commercially minded Social Commerce Manager to own and accelerate our TikTok Shop and wider social commerce strategy. This is a hands-on role with real ownership, where you'll drive revenue growth through creator partnerships, affiliate marketing, shoppable content, promotional campaigns, and platform optimisation. If you're passionate about TikTok Shop, creator-led commerce, and turning content into sales, we'd love to hear from you. What You'll Be Doing Drive Social Commerce Growth • Own the day-to-day performance of TikTok Shop. • Grow revenue, orders, conversion rate, and AOV. • Manage product listings, promotions, bundles, vouchers, and launches. • Support TikTok Lives, flash sales, and seasonal campaigns. • Spot trends, react quickly, and identify new growth opportunities. Build Creator & Affiliate Partnerships • Recruit, manage, and grow relationships with creators and affiliates. • Coordinate gifting, briefs, UGC, and content approvals. • Track performance and scale high-performing partnerships. • Support affiliate activity across TikTok Shop and other platforms. Optimise Performance • Plan and execute campaigns that drive measurable sales growth. • Analyse performance data and make commercial recommendations. • Test new content formats, offers, and promotional strategies. • Monitor competitors, trends, and platform developments. Reporting & Insights • Track and report on revenue, conversion, AOV, creator performance, and campaign results. • Deliver actionable insights and recommendations to stakeholders. What We're Looking For Essential • Experience in Ecommerce, Social Commerce, Affiliate Marketing, Marketplace Management, or Digital Marketing. • Strong understanding of TikTok Shop and creator-led commerce. • Commercial mindset with a focus on revenue, growth, and profitability. • Experience managing promotions, product listings, and campaigns. • Strong analytical, organisational, and stakeholder management skills. Nice to Have • TikTok Shop Seller Centre experience. • Experience with Shopify, Meta Shops, YouTube Shopping, or affiliate platforms. • Background in consumer products, FMCG, health & wellness, beauty, or supplements. • Experience managing influencers, creators, or affiliate programmes. Why Join? This is an opportunity to take ownership of one of the fastest-growing areas of ecommerce. You'll have the freedom to shape strategy, test new ideas, and build a social commerce channel that delivers real commercial impact within an ambitious, growing consumer brand. *Rates depend on experience and client requirements