TikTok Affiliate & UGC Executive

TikTok Affiliate & UGC Executive - Global Wellness Brand Fully Remote Salary - Upto £40k Zachary Daniels are partnered with a rapidly growing consumer wellness brand. Since launching, the business has established itself as one of the fastest-growing challenger brands in its category, achieving significant year-on-year growth and expanding its presence across both direct-to-consumer and retail channels. The Role: As the business continues to expand, they're looking for a TikTok Affiliate & UGC Executive to take ownership of one of their fastest-growing marketing channels and help shape the future of their creator strategy. Key Responsibilities: • Own and develop the TikTok Shop Affiliate programme, delivering strategies that drive revenue, customer acquisition and brand awareness. • Identify, recruit and onboard high-performing TikTok creators and affiliates that align with the brand and target audience. • Build and nurture long-term relationships with creators, ensuring an outstanding experience throughout every campaign. • Plan and execute affiliate and UGC campaigns to support product launches, promotional activity and seasonal marketing initiatives. • Coordinate product gifting, campaign briefs and creator communications to ensure campaigns are delivered on time and to a high standard. • Monitor campaign performance, analysing key metrics including affiliate sales, conversion rates, engagement and ROI. • Use performance insights and market trends to continually optimise creator partnerships and maximise channel growth. • Stay ahead of TikTok Shop trends, competitor activity and emerging opportunities within the creator economy. • Collaborate with Marketing, Ecommerce and Commercial teams to ensure creator activity aligns with wider business objectives. • Take ownership of the day-to-day management and continued growth of the TikTok Affiliate programme. About You: • Proven experience managing TikTok Shop Affiliate programmes or creator partnerships. • Strong understanding of TikTok Shop, UGC strategy, affiliate marketing and social commerce. • Experience sourcing, recruiting and managing creator and influencer relationships. • Highly commercial with strong analytical skills and the ability to optimise campaigns using data and performance insights. • Excellent communication, relationship-building and stakeholder management skills. • Previous experience within ecommerce, consumer goods, beauty, health, wellness or FMCG is highly desirable. • Self-motivated and comfortable working within a fast-paced, remote-first environment. Why Apply: • Join one of the UK's fastest-growing digital consumer brands during an exciting phase of expansion. • Take ownership of a high-growth social commerce channel with genuine autonomy and influence. • Play a key role in shaping the future of the brand's TikTok Affiliate and UGC strategy. • Work alongside a collaborative, ambitious and internationally distributed marketing team. • Be part of a business that embraces innovation, creativity and entrepreneurial thinking. BH36884