Digital Marketing Executive

Key Responsibilities: Content Creation, Management & Promotion • Create and manage the quarterly content calendar – planning blog, video, podcast and report activity to support the brand’s marketing objectives. • Create and manage email calendar per campaign – managing copywriting, builds, and segmentation alongside Marketing operations • To plan and manage the creation of any downloads (reports, whitepapers, checklists) to drive lead generation for the brands. • Manage and create the weekly newsletters for each brand – liaising with the content team to confirm inclusions, brief copywriters, and ensure newsletter it built and sent successfully. Content Promotion • To create copy for content (from podcast blurbs and graphics to report landing pages). • Manage, create, and schedule the email promotions for content. • Understand how to use various data tools to interpret data to improve organic performance, such as Google Analytics and PowerBi dashboards. Analysis & Insight • Manage reporting that tracks content and email marketing KPIs on a regular basis to uncover actionable trends and insights. • Measuring content and email performance and analysing key metrics to optimize effectiveness. • Development of a continuous test and learn approach across channels – ensuring that we are optimizing our content and email campaigns by running split tests and evaluating performance to increase engagement and conversions. Research & Learning • Researching topics and industry in detail to keep up to date with the latest industry news to craft new (and timely) content and email ideas. • Apply a test and learn approach throughout AI and martech tools to improve outputs and support campaign performance • Continued learning about content, email and the entire digital marketing industry through attending events, reading, listening to podcasts and webinars. Knowledge, Skills & Behaviours: • Proven experience in a digital marketing role. • Excellent writing and copywriting skills (with the ability to write in each brand’s TOV and style). • Experience with marketing automation tools and CRM like Pardot and Salesforce. • Experience with marketing technology like Canva, Monday.com, WordPress and Adobe Creative Suite is desirable. • Basic understanding of how to apply good SEO principles to writing. • Knowledge of content marketing metrics and assessment of performance • Knowledge of email marketing metrics and assessment of performance • Ability to conduct data analysis to determine campaign effectiveness and trends. • Knowledge of landing page performance metrics and best practice • Proven ability to learn new tools and software quickly and independently. • Effective communicator who is comfortable giving and receiving feedback • Ability to work with senior stakeholders. • Organised, proactive and able to multi-task and manage activity across multiple brands. • Ability to work under pressure. • Excellent time management skills and the ability to prioritise relevant tasks Values: The unique culture and identity of the Digital Marketing division values are: • We are feedback obsessed • we LOVE our customers • We are committed to L&D • We celebrate wins and learn from setbacks • We measure what matters and act on insights • We win together, not alone About Clarion Events Clarion Events is one of the world’s leading event organisers, producing and delivering innovative and market-leading events since 1947. ( Clarion Events embrace diversity and equal opportunities in all that we do. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be. Clarion is private equity backed and owned by Blackstone. Blackstone is one of the world’s leading global investment funds, investing capital for the long term in order to build successful, resilient businesses. ( Our purpose is to deliver exceptional customer outcomes and experiences, by making every connection count. Our vision is we want every one of our products to be a market leader in customer satisfaction and delight. Benefits • 25 days’ holiday plus bank holidays • End of yea...