Group Media, Content and Campaigns Manager

Work with the Group Head of Media, Content and External Campaigns to ensure our media activity contributes to the delivery of the Group priorities. Actively seek opportunities to promote our teams, clinicians and other staff to the media and increase the public profile of the Group or either Trust accordingly Support the management of the Groups social media channels to ensure content works best across each platform, to optimise content accordingly, as well as understanding the different nuances of each platform Identify, plan, research, write to a high standard and deliver proactive communications (e.g. press releases and statements; social media content; website stories) about our services Collaborate with our partners including St Georges, University of London to publish stories of shared research and good examples of joint working Follow up leads of good news stories suggested by team members and other colleagues Build and develop relationships with key clinical staff, managers and other staff to promote the advice and assistance available from the communications team and encouraging the sharing of news and achievements Build and develop relationships with key journalists broadcast, print and digital including trade (e.g. HSJ) and brief them on reactive/proactive stories Manage and respond to media enquiries, providing expert advice on media handling, writing reactive lines and gaining sign-off in a timely manner Monitor and evaluate media coverage and carry out rebuttals and corrections as needed Participate in emergency planning activity by providing media support and responding efficiently, effectively and appropriately to major incidents Organise media interviews and brief spokespeople, including key messages and handling difficult questions Organise and support broadcast opportunities including media visits and documentaries, ensuring policies are adhered to (e.g. patient confidentiality, uniform standards) Ensure good records are maintained of national, regional, local and trade media contacts Ensure all press releases are uploaded to the relevant Trusts website and social channels, ensuring that both Trusts pages/channels are kept up to date Support or manage, as necessary VIP, MP or Ministerial visits, liaising with press/PR colleagues at the visitors office as necessary Plan media handling strategies for difficult or contentious topics Remain calm and polite in difficult situations i.e. when journalists want more information than we can give, or when dealing with challenging news stories Show empathy, patience and understanding when dealing with patients, their families or staff on highly emotional news stories and features balancing the ability to promote strong human-interest stories while protecting the dignity of those involved. Job description Job responsibilities Work with the Group Head of Media, Content and External Campaigns to ensure our media activity contributes to the delivery of the Group priorities. Actively seek opportunities to promote our teams, clinicians and other staff to the media and increase the public profile of the Group or either Trust accordingly Support the management of the Groups social media channels to ensure content works best across each platform, to optimise content accordingly, as well as understanding the different nuances of each platform Identify, plan, research, write to a high standard and deliver proactive communications (e.g. press releases and statements; social media content; website stories) about our services Collaborate with our partners including St Georges, University of London to publish stories of shared research and good examples of joint working Follow up leads of good news stories suggested by team members and other colleagues Build and develop relationships with key clinical staff, managers and other staff to promote the advice and assistance available from the communications team and encouraging the sharing of news and achievements Build and develop relationships with key journalists broadcast, print and digital including trade (e.g. HSJ) and brief them on reactive/proactive stories Manage and respond to media enquiries, providing expert advice on media handling, writing reactive lines and gaining sign-off in a timely manner Monitor and evaluate media coverage and carry out rebuttals and corrections as needed Participate in emergency planning activity by providing media support and responding efficiently, effectively and appropriately to major incidents Organise media interviews and brief spokespeople, including key messages and handling difficult questions Organise and support broadcast opportunities including media visits and documentaries, ensuring policies are adhered to (e.g. patient confidentiality, uniform standards) Ensure good records are maintained of national, regional, local and trade media contacts Ensure all press releases are uploaded to the relevant Trusts website and social channels, ensuring that both Trusts pages/channels are kept up to date Support or manage, as necessary VIP, MP or Ministerial visits, liaising with press/PR colleagues at the visitors office as necessary Plan media handling strategies for difficult or contentious topics Remain calm and polite in difficult situations i.e. when journalists want more information than we can give, or when dealing with challenging news stories Show empathy, patience and understanding when dealing with patients, their families or staff on highly emotional news stories and features balancing the ability to promote strong human-interest stories while protecting the dignity of those involved.