Marketing Manager

Marketing Manager, c£50k doe, London / Hybrid, Travel Industry Are you a strategic, commercially focused marketing leader looking to make a real impact? We're seeking an experienced Marketing Manager to lead the marketing strategy across an exciting portfolio of B2B and B2C brands within the travel industry. This is a fantastic opportunity to take ownership of a multi-channel marketing function, leading digital campaigns that drive audience growth, customer engagement and commercial revenue. You'll manage and develop a talented marketing team while working closely with senior stakeholders to shape the future direction of the business. Key Responsibilities • Develop and deliver integrated marketing strategies across a portfolio of digital and print brands. • Plan and execute multi-channel campaigns across email, social media, content, paid media and website marketing. • Lead marketing activity for industry events, driving registrations, ticket sales, awards entries and attendee engagement. • Create and optimise customer journeys, segmentation and marketing automation using CRM and marketing platforms. • Deliver commercial client campaigns across multiple channels, ensuring successful execution and measurable results. • Analyse campaign performance, website traffic and audience insights, using data to optimise future marketing activity. • Manage marketing budgets, KPIs and reporting, presenting performance insights and recommendations to senior leadership. • Lead brand development, ensuring consistent messaging and creative execution across all platforms. • Identify new audience growth opportunities, partnerships and innovative marketing initiatives. • Manage, mentor and develop a high-performing marketing team, fostering a collaborative and results-driven culture. • Work closely with commercial, editorial and customer success teams to support business objectives and maximise revenue opportunities. What We're Looking For • Proven experience in a senior marketing role with responsibility for developing and delivering successful marketing strategies. • Strong digital marketing expertise across email, content, social media, CRM, marketing automation and analytics. • Experience using customer engagement or marketing automation platforms to build personalised customer journeys. • Excellent analytical skills with experience using data and insights to drive performance. • Strong leadership, communication and stakeholder management skills. • A proactive, commercially minded approach with the ability to manage multiple projects in a fast-paced environment. • Experience in the online travel sector preferred but not essential What's on Offer • Hybrid working (3 days in the London office, 2 from home). • Salary in the region of £50k depending on experience • 25 days' annual leave plus bank holidays. • Pension scheme. • The opportunity to shape the marketing strategy of a growing media business. • Career development opportunities and the chance to lead a talented marketing team. • A collaborative and supportive culture with regular social events. If you're an ambitious marketing leader who enjoys combining strategic thinking with hands-on delivery, we'd love to hear from you.