Paid Social - Marketing Manager - iGaming

The opportunity Our client is a fast-growing global iGaming organisation expanding its online casino and bingo brands across international markets. They are looking for an experienced Paid Social Manager to turn ambitious growth plans into high-performing, compliant campaigns. You will own the delivery and optimisation of full-funnel activity across Meta, Snapchat and TikTok. This is a hands-on, performance-led role where data informs every decision — from budget allocation and creative testing to audience strategy, tracking and attribution. Working with country managers and colleagues across Creative, Brand, CRM and Data, you will translate performance into clear commercial insight and help shape the next phase of growth. What you'll do • Own campaigns across Meta, Snapchat and/or TikTok, including set-up, substantial budgets, pacing, creative briefs, optimisation and compliance. • Partner with global stakeholders and country managers to plan, forecast and deliver annual paid social activity across assigned markets. • Report daily, present monthly and quarterly insights that factor in Customer Lifetime Value (CLV), and use tests and data to recommend improvements. • Develop full-funnel acquisition plans and collaborate with Brand teams on upper-funnel initiatives. • Work with Data colleagues to optimise GTM tagging, tracking links, landing pages, mobile measurement and attribution, quality-checking every live advert. • Adapt campaigns to local culture and audience behaviour, identify opportunities for automation and technical efficiency, and present recommendations with confidence. What you'll bring • At least four years' hands-on paid social experience, including significant budgets across multiple markets and priorities. • Strong working knowledge of Meta Ads Manager plus Snapchat Ads and/or TikTok Ads. • Advanced analytical skills across reporting, attribution, AppsFlyer or a similar mobile measurement partner, Tableau or a similar visualisation tool, and Excel. • Strong knowledge of Google Tag Manager (GTM), tagging, tracking, attribution and responsible gambling advertising, with excellent organisation and prioritisation. • Clear communication and presentation skills, confidence with senior stakeholders, and a proactive commercial approach; working knowledge of Excel, PowerPoint and Word. Desirable: iGaming, casino, bingo, betting or other regulated-sector experience; international acquisition, creative automation or advanced technical solutions.